Basil Lunch System
A modular lunch system designed for Basil, a South Asian housewares startup, for both kids and adults. The system prioritizes thermal insulation and flexible configuration, empowering users to plan meals around what they want to eat, not what their container can accommodate.
Stuart Harvey Lee
Mark Dorsey
Richard Yu
“Away from the boring”
Basil elevates the traditional Indian Lunch experience by considering unique cultural elements while delivering an end product that enhances the lunch experience for people of all cultural backgrounds.
Adaptive carry case solutions allow for both taller vertical stacks and larger slim footprints.
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The Carry Case was in the early stages of development during my time at Prime. At the time I left, the favorite concept direction was an adaptable bag.
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Richard Yu © 2023
Richard Yu © 2023